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Jo James is a hand-made beaded jewellery brand. Whilst competitively priced I wanted to present the brand as good quality, modern and stylish. The brand strap line is ‘Made With Love’ I included the heart above the J to tie into this and developed the hand written font to reflect the hand made nature of the products.


When i started the project the previous website and webshop was not working correctly - sales were not being maximised - the company had resorted to selling via agents and face to face at craft fairs. I designed an e-commerce jewellery store, which has streamlined the business, significantly increased sales and greatly increased exposure of the brand. We introduced the idea of a bi-annual seasonal look book to showcase the products as the range evolves through the year. Photoshoots are arranged for each seasonal look and products are chosen accordingly to compliment them.


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