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Jo James is a hand-made beaded jewellery brand. Whilst competitively priced I wanted to present the brand as good quality, modern and stylish. The brand strap line is ‘Made With Love’ I included the heart above the J to tie into this and developed the hand written font to reflect the hand made nature of the products.

 

When i started the project the previous website and webshop was not working correctly - sales were not being maximised - the company had resorted to selling via agents and face to face at craft fairs. I designed an e-commerce jewellery store, which has streamlined the business, significantly increased sales and greatly increased exposure of the brand. We introduced the idea of a bi-annual seasonal look book to showcase the products as the range evolves through the year. Photoshoots are arranged for each seasonal look and products are chosen accordingly to compliment them.

JO JAMES

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